Oxfordshire County Council has completed a major re-branding of its 54 Primary School dining rooms across the county.
Earlier this year, following the collapse of Carillion, school meals in Oxfordshire faced a difficult future, that is until Gail Witchell, Principal Officer for Oxfordshire County Council stepped in, rose to the challenge and the catering service was taken in house. Gail was determined that schools would see the school meals service was in good hands and decided a rebrand would provide this confidence. Elygra Marketing Services were appointed and in March were asked to submit artwork for approval. Generic designs were produced for the branding scheme including menu boards, inserts, header and footer panels for the servery areas as well as some bespoke items. In addition to the generic items, a number of schools required ‘made to measure’ bespoke designs to dress the counters.
The designs were approved and production at Elygra’s Chester based operation, quickly swung into gear to meet the first installation deadline at the beginning of May. The roll-out across the county continued throughout May and June and the scheme was completed to schedule in the final week of July.
Principal Officer for Oxfordshire County Council, Gail Witchell said: -
“It was undoubtedly a serious challenge that we had set ourselves, in re-branding 54 schools in such a short space of time and most importantly to a quality standard that would meet our ambitions. I am delighted to say that the whole project was delivered to our complete satisfaction, on time and to budget. From concept and design to the final screw going into the wall, Elygra were a pleasure to work with. They were thoroughly professional and worked at a pace that enabled us to meet our deadlines; importantly for us they worked around school lunchtimes so no disruption was caused. This was a real bonus”
Operations Manager for Oxfordshire County Council, Jo Baldwin added: -
“Since taking the school catering service back in-house following the Carillion collapse, it was key to our strategy that we gave our dining areas a distinct identity, creating an image that appealed to our customers – the pupils – and, long term, increased the take-up of school meals by offering a warm and friendly environment in which to dine”. Jo continues, “Following the re-brand, there is no doubt that our dining areas are so much brighter and more appealing and with our new menu offerings, the school meals service once again has a positive future. To have transformed the look and feel of the service and complete all we have in a couple of school terms has been hard work, but well worth it. A huge vote of thanks goes out to our catering teams, our managers, the supply chain, the schools for trusting in us and Elygra Marketing services.”