Elygra Marketing Services, Imagery & Creativity

Our extensive experience in education enables you to benefit from professional, comprehensive and innovative marketing support tailored to meet the specific needs of your institution.

The Marketplace
In a competitive market place, where Higher Education Institutions are increasingly held to account over the standard of education and services they provide, it is vital that an Institution projects the right image to its target markets.

Higher Education Institutions are many things to many different people, and the ability to deliver key messages to individual stakeholders is vital if the institution is to meet and exceed its targets. Prospective students and their families, Teachers and Careers Advisers, current students, University Alumni and other visitors to campus all expect to encounter a professional institution catering for their needs. Our aim is to support our clients and enable them to deliver their key messages to the right people at the right time.

At Elygra we are currently working with a number of Education Institutions across the country to support their Marketing activity and enable them to meet their key objectives. We are happy to work with clients on developing strategy and campaigns for the whole institution or working to support individual projects with their goals. Whatever the project, we are able to offer innovative and bespoke marketing solutions to fit individual needs.

Whilst you as a professional, working for your institution, will have an inherent understanding of the issues affecting your external relations and marketing activity, there are times when staff within the institution may not be able to see the bigger picture or understand why certain decisions on marketing activity are made. In these cases it may be useful to have an independent market research report available to support and guide your actions.

We can provide a Market Research service to give you an independent report on any subject you wish to examine. It may be that you need to know why students are declining your offers, you may wish to examine your activities at Open Days or HE Conventions in comparison to your competitor institutions, or you may want to find out the students' opinions on your marketing materials. Our service will be tailored to meet your exact requirements, whatever the subject matter.

Design & Print
Promotional literature can be a vital tool within the marketing and student recruitment process, although the role the internet plays in recruitment and marketing grows, people still want to physically hold a piece of Institutional literature in their hands.

We design and print an array of promotional literature to support their marketing and student recruitment activities and working from our clients’ brief we have created innovative designs that capture the imagination and deliver their message to the target market.

Included in the design and print of the materials is our proof reading service, we will offer our expert opinions on the text used within your literature during the design process to give you an independent view of how the text may be perceived by the end user.

We regularly provide competitive prices on print and design, or print only, to suit your needs. Our in-house design team are able to offer you fresh and innovative designs to complement your corporate style and meet your budget. Due to the amount of printed material we currently provide to our clients, our buying power gives you the opportunity to get more from your budget, enabling you to meet more of your targets.

Conference, Exhibition & Display Support
We currently provide a huge range of Display solutions, from a simple pull-up banner stand to a large interactive pop-up unit with sound and video, for use at Higher Education Conventions, Open Days, Degree Congregation or the initial Welcome Weekend at the start of the academic year. We can provide a solution to meet your needs.

Elygra also offers a signage service. Our experience in providing internal and external signage for our clients means that we can provide a bespoke solution to meet your requirements. Whether you need internal signage updated to meet current legislation or your external signage refurbished/replaced to complement and support a new brand image - we can meet your needs.

If you are looking for something to give away to students at an HE Convention throughout the year, or a small number of more exclusive gifts for key contacts, we can offer you the appropriate product for your needs. We can provide you with a vast range of materials from carrier bags and pens, through to exclusive experience days for a small number of people. We will match your requirements and budget to the products we have available to ensure that you receive the best product for your intended purpose.

Consultancy & Strategy
With our experience in education we can provide an independent view on your current and/or future activities, whether you would like us to look at the methods you use to communicate and build relationships with applicants, your exhibition materials and use of space at an HE Convention, or the way in which your Open Days are run we can provide you with a bespoke package to meet your requirements.

We are happy to carry out an independent review of an Institution's current marketing strategy and the methods used to carry out this strategy. Where required we also work with individual faculties; schools or departments, to provide marketing support aimed at achieving agreed objectives and targets, whether it is examining strategies to increase applications, developing or improving current Relationship Marketing techniques to increase conversion rates, or providing supplementary literature and/or promotional merchandise to support campaigns, we can provide a high standard of service, with unparalleled commitment.

It is also possible for us to provide an individual project review designed to assess a project's impact and provide ideas and proposals to improve the performance and/or delivery of the project in the future. Often a fresh pair of eyes examining a project can give a new perspective on the focus or delivery of that project, providing better value for the institution and greater rewards for the participants on the project.

As the role of the Internet increases in the external and internal relations activity of a University, electronic forms of communication are becoming ever more important. It can often be the case that an institution wants to build relationships with its applicants and enquirers rather than increasing the number of applications as a total figure.

The building of a positive relationship with a student can lead to an applicant feeling that the institution wants them to study with them, by providing numerous contact points direct to the recipient’s inbox or phone, it is possible to keep a student ‘warm’ to the institution throughout the recruitment cycle, without bombarding them with printed literature that may or may not be read.

Our email and text marketing systems can deliver your key messages direct to targeted recipients who have opted into the service. With the in-built software guaranteeing no Spam you can be sure that the system will deliver your message to interested parties at key times. The reporting systems within each package enable us to show you the effectiveness of the scheme and the success of each campaign.

If you have a specific project that needs to appear as a separate entity from the University/College, or your current web team are unable to provide you with your new site to meet your deadline, we are available to provide you with a fresh design.

Our experience in providing interactive sites for all ages enables us to meet your brief. Whether you need to provide fun-filled educational games for younger age groups or a site for a spin-off company we will deliver a site that hits the mark.

•	Northumbria University
•	Liverpool John Moores University
•	University of Sheffield
•	Chester Students' Union
•	Cheshire & Warrington Science Festival
•	University of Wales, Aberystwyth
•	UCE
•	University of Birmingham
•	APU
•	HELOA
•	St. Mary’s College Twickenham
•	Kingston University
•	FACE – Forum for the Advancement of Continuing Education
•	University of East London
•	University of Greenwich